Car Wraps: Where Does Smell Come Into Marketing?
Marketing entails the sense of sight, which is something that just about anyone can agree with. Car wraps, for instance, are designed to catch the attention of a given audience and only the sharpest of designs will be able to come into effect in the long term. However, is it possible that more than sight can be utilized in the long term? After a recent story that came to my attention, scent can seemingly be brought into effect to create stronger marketing, provided the efforts are robust enough.
Authorities such as JMR Graphics understand that sight is vital when it comes to marketing products but is that all that can be utilized? It doesn't seem like this is the case, as an article on the Drum went into detail about McCain Potatoes and its potato-scented taxi that would travel along. Anyone who understands car wraps in general can tell you that these are quite dependable as far as advertising is concerned. The idea of smell is another story but it's one that can prove to be engaging.
With this taxi set in place, you may be curious about its objective is apart from the marketing efforts as spoken about before. The article said that the taxi would be driving around different areas, ranging from London to Manchester. For a period of five minutes, the cab would offer free rides to people off of the street; during this time, the car would emit the scent of oven baked jacket potato. If it's a matter of creating awareness for a brand, McCain Potatoes has more than knocked the idea out of the park.
You want to be able to go about marketing in the best of ways and being able to incorporate something unique can help tremendously. The reason that I say this is because scents, in general, are easily some of the most potent and not just in the way that one might assume. It's clear that marketing in general has to breed results. Seeing as how McCain Potatoes was able to create a system that deviates from the norm, I'm sure that said results will surface.
I feel as though this idea is one that can be easily compared to the Chocolate World Tour ride that is seen in Hersheypark. After all, even though this is very much a monorail of sorts, passengers can pick up on the realistic smell of chocolate as it is made. It's an effective measure to immerse anyone, which is what I feel like McCain Potatoes wanted to accomplish with this strategy. To say that it is remarkable way to go about advertising would be nothing short of an understatement.
Authorities such as JMR Graphics understand that sight is vital when it comes to marketing products but is that all that can be utilized? It doesn't seem like this is the case, as an article on the Drum went into detail about McCain Potatoes and its potato-scented taxi that would travel along. Anyone who understands car wraps in general can tell you that these are quite dependable as far as advertising is concerned. The idea of smell is another story but it's one that can prove to be engaging.
With this taxi set in place, you may be curious about its objective is apart from the marketing efforts as spoken about before. The article said that the taxi would be driving around different areas, ranging from London to Manchester. For a period of five minutes, the cab would offer free rides to people off of the street; during this time, the car would emit the scent of oven baked jacket potato. If it's a matter of creating awareness for a brand, McCain Potatoes has more than knocked the idea out of the park.
You want to be able to go about marketing in the best of ways and being able to incorporate something unique can help tremendously. The reason that I say this is because scents, in general, are easily some of the most potent and not just in the way that one might assume. It's clear that marketing in general has to breed results. Seeing as how McCain Potatoes was able to create a system that deviates from the norm, I'm sure that said results will surface.
I feel as though this idea is one that can be easily compared to the Chocolate World Tour ride that is seen in Hersheypark. After all, even though this is very much a monorail of sorts, passengers can pick up on the realistic smell of chocolate as it is made. It's an effective measure to immerse anyone, which is what I feel like McCain Potatoes wanted to accomplish with this strategy. To say that it is remarkable way to go about advertising would be nothing short of an understatement.
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Visit JMR Graphics today if you are seeking some more information regarding car and truck wraps!. Also published at Car Wraps: Where Does Smell Come Into Marketing?.
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