How To Make A Crisis Communications Plan
In the event that a corporation would have a scandal, it still would have to maintain the good image that it has with the public. It is for this reason that they would have to make use of certain channels in order to reach both people from the inside and the outside of the corporation to make sure that they are still loved. That is why the management must know how to come up with a good crisis communications plan.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
Now when making these plans, one must first start with an overview of what the crisis was and how it happened. There must be a detailed report of the crisis as well as what happened before the said event and the happenings that led to it. In other words, one should include the warning signals that the corporation experienced before the whole event took place.
Included in these types of plans should be the people that were involved in the aiding of the whole issue. Basically, the communications team would have to be mentioned as well as the public relations team because they would be the most help during this time. Also, media contacts as well as other third party contacts will also be added there.
After that, one should include how the situation was assessed and what the possible solutions that were used in the situation. Now one should also put there the roles of the people who were involved in the entire management of the situation as well as the things that they did. It is also recommended to add an action matrix in the plan.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
Now when making these plans, one must first start with an overview of what the crisis was and how it happened. There must be a detailed report of the crisis as well as what happened before the said event and the happenings that led to it. In other words, one should include the warning signals that the corporation experienced before the whole event took place.
Included in these types of plans should be the people that were involved in the aiding of the whole issue. Basically, the communications team would have to be mentioned as well as the public relations team because they would be the most help during this time. Also, media contacts as well as other third party contacts will also be added there.
After that, one should include how the situation was assessed and what the possible solutions that were used in the situation. Now one should also put there the roles of the people who were involved in the entire management of the situation as well as the things that they did. It is also recommended to add an action matrix in the plan.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
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