Wednesday, November 20, 2013

Improve Your Exposure Using These Viral Marketing Strategies


by Sumner Lang


The viral video clip is an active daydream of lots of IMers and individuals all over the world. When something like this takes off, it is likely to get tens of millions to your website. The biggest downside to viral marketing is that it is essentially unpredictable.

There is not any real way to tell in advance, with virtually any certainty what will grab the eye of a video's viewers and encourage them to pass the video on to the people they know. The expression of internet buzz is extremely real, and when it takes place it is a site to behold. However, with all that said, it is possible to affect some viral features in your marketing. Some techniques have proven to work effectively consistently, all other things considered equal and carried out properly.



There are a whole lot of people on the net who are happy to do small things for you for a negligible fee. That is a little something you can leverage in your favor in a wide variety of ways. Only the constraints of your imagination may hold you back. Smart marketers will hire these people to help publicize the videos they create in the social media portals. It is not difficult to figure out what is going on with this one. A number of online marketers have used this to great result and give their new promotions a much needed initial momentum.



Lots of people enjoy entering competitions because they like to win things. Contests have been popular for centuries--they are certainly not solely an internet trend. This has something to do with the development of human beings: they look for contests and the possibility of winning them to be amazingly exciting. So put simply you can create your own contests and use them on your sites, your fan pages at Facebook and almost anywhere else. Again, this is certainly entirely up to you, and you can get as creative as you care to be.

Some internet marketers use Facebook in sneaky ways to get fans to their pages. Often they'll use a contest to get someone to like their pages or even the updates to their statuses. This is often effective but you'll have to doubt the loyalty of the people who enter those prize draws. It is one thing for someone to become a fan simply because they sincerely like you or your written content. But if it is to basically join a sweepstakes we are not sure about the lifetime value of that person. Before you use this technique, give it some actual and genuine thought and contemplation.

A great method is to give anything away for no cost whatsoever. For example, you can have a great ebook that has solid information and facts in it, or even perhaps a software application. The viral method is to offer something similar for free and allow people to sell it or give it away.

This has been extremely powerful for building email lists and getting exposure. You'll need the content to have viral aspects to it but it doesn't need to be super fancy to be effective.




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