Tips For Creating Great Food Packaging
If your business deals with packed food items, there can be no denying that the taste of your products is of utmost importance. There also is no denying the fact that consumers are particular when it comes to what they eat. However, taste is not the only aspect in the business that you should be considering. Food packaging is definitely a factor in determining the sales for your product. You ought to know that consumers are also looking out for appealing food packages so you should be keen on keeping up with this. To achieve this, read on and check out some tips that might be helpful.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
Apart from the packaging design, let it be noted that you also need to add the serial numbers and the date of expirations in your package because these also are significant. These numbers generally are added after production by using a fast, quick-drying printer known as an id coder or id printer. There are many different brands and types of coders, including VideoJet coders, Imaje coders, Domino coders, Maxima coders and more.
In understanding your probable budgetary constraint, be assured that there are companies who can sell you id coders for less. Some companies specialize in product id services and they often sell refurbished id coders. A used coder can be a great way to reduce your budget, but you can also check out to see if your product id company sells generic versions of id coder inks as well as this can definitely decrease your yearly expenditures. Some product id companies create make-up fluids and inks for all major brands, from Maxima ink to Domino ink to VideoJet ink and much more.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
Apart from the packaging design, let it be noted that you also need to add the serial numbers and the date of expirations in your package because these also are significant. These numbers generally are added after production by using a fast, quick-drying printer known as an id coder or id printer. There are many different brands and types of coders, including VideoJet coders, Imaje coders, Domino coders, Maxima coders and more.
In understanding your probable budgetary constraint, be assured that there are companies who can sell you id coders for less. Some companies specialize in product id services and they often sell refurbished id coders. A used coder can be a great way to reduce your budget, but you can also check out to see if your product id company sells generic versions of id coder inks as well as this can definitely decrease your yearly expenditures. Some product id companies create make-up fluids and inks for all major brands, from Maxima ink to Domino ink to VideoJet ink and much more.
About the Author:
Keren Kipfer enjoys researching products for industrial manufacturers like ink jet printers. For more details on parts for a CIJ inkjet printer or to find about Video Jet equipment, please go to the PrintJet site now.
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