Sunday, December 15, 2013

How To Overcome Criticism As An Internet Marketer


by Cora Allan


It is a myth that an organization can be 100% loved and adored. This is true for traditional and internet based organizations. It doesn't matter how great your company is, you will have to contend with criticism. It is what you do when you find that criticism that is crucial. When you are running a business online this is especially important because people are not going to have as many chances to interact with you in person to help counteract the criticisms they see. These are the things you should do.



Respond to every criticism you see as quickly as possible. This is incredibly important. You wouldn't want to merely let a bad review sit somewhere without answering it. If the feedback was posted in a public message board, reply to that same thread and thank the person for his or her opinions. Say that you are going to investigate the matter and then ask for permission to contact the person in private. This would convince others that your top priority is the development of the best possible product...and that you do not react negatively when a person criticizes you. It will earn you a lot of respect.



Actually check to see if the critique is about something that has to be fixed. The differences between a troll and a real review are obvious. "You suck" doesn't require an answer. "I ran into a 404 page" or "The formatting is screwed up" are things that you are going to have to fix. Look at everything if a change has to be made, make it. This would demonstrate that you truly do pay attention and will take action when it's warranted.

Individualize any reply you make. If you alter something based on a critique launched by someone specific, let that person know you've modified things to make them a lot better. Additionally, it is good to put up a post or a reply in the forum that says, basically, the same thing. It shows that you do not have an anger response when you're criticized. It proves you are prepared to do the work you have to do to give people what they really want. This is a fantastic idea--even when you choose not to make a change that's been asked for. State that you looked into it but made a decision to leave things as they are. Be sure you explain why this is.

Try to remember that, beyond everything else, the way in which you respond to feedback is all about managing your reputation. It looks extremely petty to fire criticism back at another person just because they have criticized you. If you pay no attention to criticism and simply keep insisting that everything is fine, you are going to look like you do not know your business effectively.

Keep your pride under control. People, generally, aren't attacking you personally. They did not have a satisfying experience with your product. This implies something has to be resolved so the experience will be better next time.

How you address feedback tells people a lot about both you and the business you are running. Keep positive with it as well as you are able to!




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