Different Types Of Copywriting
Each individual is unique and will process information and learn things differently than any other person on the planet. While our experiences and personalities will differ drastically from other individuals, there are some characteristics of learning that can be classified and assigned to an individual. When you search for learning styles on the internet, Wikipedia tells us that there are a minimum of 8 different modalities that break down their own 'styles' of learning. Each modality is based on research and use a variety of words to express similar ideas. For the purposes of this article, I'm going to keep it simple. There are 5 primary learning styles and an additional 2 styles that may be added to further define the learning style of an individual.
It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.
It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.
Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.
About the Author:
Stevens Henager College provides on-campus and online opportunities in fields ranging Business Management and Accounting to Office Manager. Check Stevens Henager out now to see if you qualify for one of their many scholarships.
You are receiving this because you signed up for it on 2013-09-29 from IP
To fine-tune your selection of which articles to receive, just login here
using your username:
To unsubscribe please use the following link:
Unsubscribe
0 comments:
Post a Comment